Think Amazon Account suspension is only for illicit sellers? Think again!
Amazon sellers go through various rough patches to establish their brand, to put up with the cut-throat competition and get the sales going. Out of all these, getting the account suspended or banned is one of the biggest nightmares for any seller as it is a tiring process to go through the account reinstation.
With the increase in the number of seller account suspensions, everybody wants to know why and how to protect the seller account.
Why Amazon removes the selling privileges?
- Selling Inauthentic Items
Reports say that 50% of account suspension in 2017 was due to selling counterfeit products. Although Amazon has tight scrutiny to check for the fake, there has been a lot of counterfeit problems reported off late by the buyers and in order to maintain the best service, Amazon has to ward off the bad actors.
Poor Customer Service Score
Amazon has raised its performance target score for the sellers and has developed zero tolerance when it comes to maintaining its customer experience.
- Order defect rate: Number of negative feedback <1%
- Pre-fulfilment cancel rate: <2.5%
- Delayed Shipment Rate: <4%
- Disobeying Amazon Selling Policies
The sellers should take Amazon’s Terms of Service as a Bible and reading it over and over till they are sure that they are on par with the guidelines. For example, listing any items on the restricted product page without special permission can end up getting your account suspended.
- Conflict in the IP Address or Faking the Identity
This is one of the most common reasons for Account suspension. Amazon prohibits two sellers sharing the same network and operating under the same IP address. It is a violation of the Participation Agreement and both the accounts may get suspended.
Also, as per Amazon’s TOS, only one seller account is allowed per company profile and per bank account. Trying to manipulate any of the above may lead to permanent expulsion.
- Feedback/Review Manipulation
Although this has been kept hush-hush, it is pretty evident that there are still many sellers who buy out the positive reviews in exchange of product or PayPal refund. There are many social networking groups that actively work towards helping the sellers to earn these fake positives.
Amazon had recently suspended a lot of sellers who indulged in review manipulation. In fact, it is not just suspension but the sellers are sued and have to face the lawsuit.
What You Need to Watch?
- Watch your listings closely for hijackers.
- Take your seller metrics seriously – maintain a good track record of shipping and be responsive to customer queries
- Sell genuine products. Save all the original invoices to prove against counterfeit claims if in case you are reported by a buyer.
- Respond to Amazon policy notification emails/ warnings about the item quality complaints promptly.
- Keep a watch on the notice warnings on ASINs and take necessary action.
- Never share your network space with another seller. Avoid logging into seller central from common networks like a cafe.
- Never buy the reviews. Do not try to earn fake positive reviews by any means. And do not attempt to practice black hat methods on your competitor and give them a negative review. One report and you can be sued for life.
Amazon is only trying to make the marketplace more customer-friendly and hence the sellers are put under the tight scrutiny. It is important for the sellers to be more vigilant in following the rules and making sure that they don’t violate any policies knowingly or unknowingly. Once an Account is suspended, sellers can appeal with a detailed “Plan of Action” to get it reinstated.
If you have an account that is suspended and need help with getting it reinstated, reach out to us to get professional help to draft a winning Action Plan.
If you need any professional help for your Amazon store management, get in touch with us at [email protected]
Fabongo is a Vancouver, British Columbia based agency providing human resources to manage all things Amazon marketplace.