Amazon PPC (pay-per-click) is by far the best solution since sliced bread to any Amazon seller seeking “visibility.” It opens the door for any vendor to list their product at the top of Amazon listing search results.
However, the number of sellers competing for that top spot is only spiking North. It’s a no-brainer that everyone wants to benefit from the PPC’s potential. The algorithms are becoming complex, and the competition is not getting any easier in the near future.
So, if you do not have a chalked-out plan of action, fetching the fruits of success from PPC is not happening for anyone. In this piece, we will walk you through the blatant truth if you should consider product listing optimization for an efficient Amazon PPC in 2021-
Advertising on Amazon post-pandemic outbreak: Insights!
To put it simply, Amazon PPC isn’t that cheap. It’s only getting expensive year after year.
Statistically speaking, average CPC is somewhere around the $0.97 mark. Also, the daily clicks per user are about 374-76. CTR is 0.36%, which, if you compare, is a bit lower than Google Ads. However, according to Smart Insights, the cumulative display ad rate of Amazon PPC is slightly better (0.05%) than Google Ads.
That’s the theoretical concept for you. Now, what about applicable conversion rates?
PPC conversion for Amazon sellers is a whopping 9.74%, about 7 times more than any other e-commerce platform. That translates to roughly 35 conversions (approximately) per day.
However, decent sales numbers don’t count unless the ACOS is low and the margins are high. All of this, and still we are barely scratching the surface of the iceberg’s tip!
So, is it worth it? An Overview
Yes, Amazon PPC is totally worth every cent you spend. In fact, it is the only efficient way to drive traffic to your products.
However, before you rush into running a PPC, remember that 101 other factors and complex algorithms define your success rate as a seller. It would be best if you leave the leg-work to an expert.
In a Nutshell
FOG takes pride in placing itself as the most enticing Amazon PPC agency. Like a well-oiled machine, our closely-knit team of highly experienced professionals work to help you out with all things PPC-where sound logic and insightful data fuel every step to a perfect end product.
We have been assisting professional sellers in curating optimized and efficient PPC campaigns. Our tailored services helped them boost their sales by 21% and shrink their ACos by almost 29% over time. Also, it gave prominent brand visibility, leading to the harvest of new customers and more repeat orders.