Impact of COVID-19 on Online Shopping – Useful Insights on the Changing Behavior of Online Consumers

“E-commerce industry will be the likely winners of COVID-19 pandemic”.

“COVID-19 will rapidly change the online consumer habits”.

 

These are some of the NEWS headlines we come across today. As an e-commerce or Amazon seller, despite many challenges you face during this crucial period, you can be on the profitable side if you think smart.

 

Imagine the world without the internet during COVID-19.

The world would have experienced a severe crisis that ever had happened.

 

Thanks to the digital revolution, people today are comfortably working from their homes, and students are attending online classes.

Most importantly, thanks to the e-commerce industry, all the basic essential needs are being delivered to the customer’s location with just a single click.

 

E-commerce brought a significant change in the shopping behavior of consumers. More than ever, COVID-19 has a major influence on consumers’ online shopping habits and behavior.

 

This is the time when most of the consumers explore e-commerce sites. As social distancing may become a part of our new normal life and people try to avoid crowds, they are more likely to prefer online shopping to local retail shopping.

 

For an Amazon seller to switch this adversity to an opportunity, it’s more important to know the product demand and analyze the customers’ behavior to match the products you sell to the needs of the consumers.

 

Analyze and understand the buying behavior of the consumers

 

The prime necessity of the current situation is to collect the data, update your profile and portfolio in the product categories that are in high demand. This includes office supplies, fitness equipment, cosmetics, kitchenware, home improvement, toys, and hobby-related products.

 

A shift in consumers’ requirements and priorities showcases the need for e-commerce brands to promptly react to maximize organic traffic and revenue. Even after reverting from the pandemic, consumers may adopt their new habits in the future. You need to be sharp and smart enough to know the sales strategies and pay attention to the data.

 

Prior analysis of the demand for products can help you to choose and select the most purchased products and optimize them in your product listing.

 

For example, work from home has become imperative and more organizations are planning to provide their employees with an option of work from home which gives a clue that, the demand for tables, chairs, laptops, and other office essentials is likely to be increased. So, make sure you stock up the future essential goods according to their needs.

 

It’s time to update and optimize your Product Listing

 

Apart from selecting essential selling products, optimizing your product listing and Amazon SEO plays a significant role for your product to be on the first page of Amazon Search results. The images and description of the product should be engaging to the customer.

 

For instance, your product on Amazon is the coffee powder. Apart from other information, specify the names of trending recipes with the coffee powder such as Dalgona coffee which has become the most popular and trending recipe on social media, coffee cake, coffee chocolate, etc. It’s worth today to describe the product’s safety and packaging is done under strict surveillance.

 

This is indeed the time for Amazon sellers to keep a close track of data to quickly make the changes, if necessary, and gain the profits of online selling.

 

Our Virtual Assistants, at Fabongo, are well-trained to provide a range of services for the Amazon Sellers, from creating A+ content for your products to optimize your Product listing. Seize the opportunity to reap the benefits during these crucial times.