Amazon Wholesale

1. Product Sourcing

Are you searching for a reputable organization for Amazon FBA product sourcing? We are glad to inform you that your search ends here! Importing commodities is a wonderful option for online and brick-and-mortar retailers to source appealing products for their customers. With years of expertise, we are here to assist you in locating the best supplier with the necessary quality and pricing to achieve your goal margin.

The procurement team of FABONGO is composed of individuals with years of experience in sourcing. They are completely aware of the most up-to-date purchasing tactics utilized in China. They have developed relationships and a track record of working with a variety of manufacturers.

Thorough research and selection of the most trusted sources across your product niche significantly decrease the risk associated with purchasing from China and lowers the cost of acquisition. FABONGO can aid you in locating goods that meet your specifications while being affordable and of excellent quality. Furthermore, our professionals will help you with product package design, labeling, and delivery to conclude the purchasing cycle.

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2. Supplier Contact

When you select a product for wholesale selling on Amazon, the first thing that you must look into is that the product should not be sold by a private label seller or Amazon. Generally, the products under Amazon’s brand are already at a competitive price and as a wholesaler, you cannot compete with the same. Also, many of the private label sellers will not allow the wholesalers to place offers on the product listings that are similar to theirs.

While picking a suitable product, try looking for well-established brands. Such successful brands would speed up the success of your business as a wholesaler on Amazon. You also need to check the demand for the product prior to making the selection.

Amazon has several products that fall under different categories. We recommend that you pick the products that fall under the following categories.

  • Arts, crafts, and sewing
  • Books
  • Baby
  • Electronics
  • Home and kitchen
  • Home and Garden
  • Home Improvement

Ensure that the BSR or the products picked by you should be equal to or more than 50000. BSR refers to the best sellers rank which is a score for the products on Amazon based on its sales history and sales volume. It is basically a measure of how each product in a category compares with the other products in the same category.

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3. ROI Analysis

If you are looking to sell your products on Amazon, you would definitely want to earn some profit. Here is how you can calculate how much profit the chosen product will give you.

  • You might have noticed the “Buy Box” which has “Add to Cart” on Amazon. You need to make sure that you have priced the product within 2% of the price given in the “Buy Box”. If the price of your chosen product is higher than this, there is a possibility that it may never appear in the “Buy Box”.
  • From the final sales price, reduce the actual price of the product and the fee charged by Amazon. If the resultant number is a positive number, you can assume that you would profit from it.
  • Using the sales estimator by Jungle Scout (mentioned earlier), check the monthly sales of the chosen product. Divide this by the total number of sellers including you to get the average sales shared by the wholesalers.

For instance, if the deduced monthly sales of a product is 4000 and there are currently 10 sellers for it, the sales per month would be 400 (i.e. 4000/10).

  • Ensure that only up to 3 months of sales is kept in stock to avoid the added storage fees charged by Amazon. If we take the above calculations into consideration, you must keep around 1200 units in stock and not more than that.

If you want to know how much profitable the selected product would be, you can use the Helium 10 calculator for checking Amazon profitability. If you are thinking about your business total revenue, this calculator can be of great help. The following details can be found out using such a calculator.

  • FBA fees for storage
  • Product weight and dimensions
  • Fees for shipping
  • Percentages of profit margins
  • Current price of item
  • Product sizing, and so much more!

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4. Purchase Orders

Once you have followed all the above steps and picked a product that gives you substantial profits, you can go ahead and order the selected product.

You start the ordering process by contacting the suppliers. When you do so, ensure that you thoroughly demonstrate how you can contribute to and enhance their existing brand identity. While doing so, keep in mind that these companies are majorly concerned with the patent, development, and marketing initiatives for the new product.

You need to pitch in your offer in such a way that they feel that you would valuably improve their brand and increase their product sales. Generally, such big companies do not have sufficient time to explore selling opportunities on Amazon and they also do not know how to do this. This will give you an upper hand when you propose to sell their product for them on Amazon.


Once the supplier or manufacturer agrees to the offer, you can place the order for the product/products. Generally, a standard procedure is followed when placing a product order. However, this procedure can change depending on the supplier.

Also, before starting a business with a supplier, you need to ask a few questions as well. Since you are going to invest a substantial amount of money to purchase their product, no question should seem silly to you.

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5. Category Approvals and Listing

here are several steps involved in wholesale selling on Amazon. There are certain business setup practices entailed by Amazon which one has to follow if they wish to sell wholesale on Amazon.

If you wish to adopt wholesale selling on Amazon, you will need an LLC and sales certificate. This is required when you are purchasing products from distributors for wholesale on Amazon. This can be in the form of a tax-exempt form or a business form as well and this depends entirely on the existing rules and requirements for reselling on Amazon in your country. Before commencing your journey as a wholesale seller on Amazon, you need to check the license requirements for wholesale selling on Amazon in your country.


Once you have these legalities in place, you can proceed to the next steps. The main steps that are involved in Amazon wholesale selling include the following.

  • Seller account setup
  • Selecting the product you wish to sell
  • Product sourcing
  • Bundle, optimized listing creation, PPC
  • Launch and promote the selected product
  • Management and development of your business

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6. Prepcenter Contact and Liaison

There are several steps involved in wholesale selling on Amazon. There are certain business setup practices entailed by Amazon which one has to follow if they wish to sell wholesale on Amazon.

If you wish to adopt wholesale selling on Amazon, you will need an LLC and sales certificate. This is required when you are purchasing products from distributors for wholesale on Amazon. This can be in the form of a tax-exempt form or a business form as well and this depends entirely on the existing rules and requirements for reselling on Amazon in your country. Before commencing your journey as a wholesale seller on Amazon, you need to check the license requirements for wholesale selling on Amazon in your country.


Once you have these legalities in place, you can proceed to the next steps. The main steps that are involved in Amazon wholesale selling include the following.

  • Seller account setup
  • Selecting the product you wish to sell
  • Product sourcing
  • Bundle, optimized listing creation, PPC
  • Launch and promote the selected product
  • Management and development of your business

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7. Inventory Management and RePricing and Replenishment

If you have followed all the above steps accurately, you will have a profitable wholesale business on Amazon. While pricing your product on Amazon, make sure that you price it somewhere close to the lowest price or the selected product. After this, you should take this price as a base for the profitability and sales estimations.

The prices of every product will tend to fluctuate in the long run. You need to monitor the product price regularly to ensure that its price is competitive enough in the current market.


Wholesale is a great option for all those sellers who do not wish to get involved with the hassles associated with private label selling. You can explore this option and initiate a new business venture by carefully following the steps given in the above guide. If you wish to set up a wholesale account on Amazon in the most convenient way, contact via [email protected]

If you need any professional help for your Amazon store management, get in touch with us at [email protected]
Fabongo is a Vancouver, British Columbia based agency providing human resources to manage all things Amazon marketplace

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8. Customer Support

To thrive in today’s industrial climate, an online firm must be able to differentiate itself from competitors in a way that generates a lasting competitive advantage. Great customer service is a critical success element in establishing a loyal client base.

When you manage a firm that operates 24 hours a day, 7 days a week, you require 24-hour assistance. Keeping your assistance in-house is a bad idea. For many company owners, it’s pricey, time-consuming, and tiresome. Allow specialists to perform the real work for your business, and to your surprise, It may end up being even less expensive.


FABONGO offers a variety of eCommerce customer care services to ensure that our clients’ needs are met efficiently. Several of them include the following:

  • Support for Inbound Sales
  • Requests for Invoices
  • Tracking Inventory and Fulfillment
  • Assistance with Billing and Refunds
  • Customer Service for Telemarketing

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