October is just a month away and the holiday season is almost upon us. Before you know it, Black Friday and Cyber Monday will be on you, with all the sales and the pressure that comes along. As a seller, the coming months are going to be the golden period for you to cash on this season and earn huge profits for your products. Ideally, you should have already started your Q4 prep and placed orders to your supplier by now. If not, do not worry. It is never too late to start. This blog will help you to prepare for the Amazon Q4 sales in the best way possible.
- Do a Holiday Specific Product Research and Source them ASAP
To ensure initial success in the Q4, it is important to line up your listing with all the products that are usually on demand during the holiday season, across all ages and demographics.
Seasonal items like holiday decor, party items, toys and children games sell like hot cakes during the holiday season. Stocking up popular toys, action figures and games will definitely increase your sales and make you the master of Q4.
Don’t lose focus on other categories like clothing
Clothes, although a common gift choice, are the ones most sorted after. You can follow fashion portals and magazines to know what styles and accessories are in demand. Based on these trends, you can then stock your inventory with sufficient clothes. A major chunk of Q4 comprises of profits earned by selling clothes and therefore you should be smart enough to cash on this opportunity.
- Make a switch to FBA
People shopping at the last second during the holiday season would prefer to opt for the ones that give two day shipment by Amazon Prime. So it makes sense that you, as a seller, start using the Fulfilment by Amazon (FBA) option. FBA makes it easier for you to attract more customers to buy your product as it increases your chances to win the ‘Buy Box’ and helps you to take your Amazon business to the next level during the Q4 season. However, keep in mind that the Amazon FBA inventory storage and weight handling fee changes at the start of Q4. This adds up to your current budget and may have serious potential to impact your sourcing plans.
- Optimize Your Listing
While the demand is going to sky-rocket in the Q4, it won’t make sense to just stock up the inventory and wait for the sale to come your way. It is high time that you need to pay attention to improve the quality of your product listing. Get a professional product photoshoot done and optimize your ASINs with the right target keywords with an experienced E-commerce copywriter. Enhanced Brand Content (EBC) and A+ content also help in driving organic traffic and boost the BSR of the product. Use a proficient tool like SellerApp to help you with keyword research, track the PPC and also to analyze and reprice your product competitively. It is a good idea to make the changes to the listings right away to build some traffic and reviews before the actual start of the season.
- Work on Building The Brand Value
Apart from having a Prime shipping and a perfect listing, if there is one thing that is a game changer when it comes to converting the buyers – it is the REVIEWS. Reviews are the real deal breakers. Make sure that you have a decent number of reviews before the holiday season peaks. By this, we don’t mean that you need to buy out the fake reviews in order to get a 4+ star rating. There are legit ways to earn reviews – Use an effective and reliable tool like FeedbackFive to automate the review management process. Request for seller feedback and respond to the negative reviews promptly to build the trust among buyers. Also, this is the right time to get active on the social media to spread the word and drive some external traffic.
- Outsource to Reap More
You can achieve a higher than anticipated growth during the Q4 by working smartly and outsourcing most of your tasks. You can consider outsourcing to amazon human resources or freelancers who are trained to handle the crazy Amazon holiday season sale rush. Outsourcing not only protects you from feeling too exhausted or burned out due to the immense pressure of the Q4, but is also a safe play as you shouldn’t take chance in learning and experimenting at this crucial period.
Amazon Q4 is definitely a Eureka moment for all the sellers, with vast opportunities to increase the profit margins. At the same time, cutthroat competition and massive work pressure during the Q4 can take the fun out of holiday season. It is therefore important that you chalk out a concrete and profitable sales strategy, find out the right resource that helps you to emerge out a hero when Q4 ends.
If you need any professional help for your Amazon store management, get in touch with us at [email protected].
Fabongo is a Vancouver, British Columbia based agency providing human resources to manage all things Amazon marketplace.