For Amazon sellers the time of the fourth quarter that is from October to December is pretty lucrative time of the year. But there is a lot of work that has to be done. The reason behind considering Q4 as the most important time for Amazon sellers is because this is the time when websites and other online platforms gets huge traffic. Amazon sellers makes most of their annual sales in this time because of the traffic of Black Friday, Cyber Monday and holiday season. If you also want to make a huge number of sales then you have to be prepared in advance for Amazon Q4.
Things to Consider for Amazon Q4 Sales in 2019
Make a strategy and follow through
During Q4 there will be many changes so make sure you schedule everything because this is the time when Amazon sellers make most of their annual sales. Whether you’re engaging with your customers or simply customizing your EBC content with a holiday-themed layout, work with a consistent plan that focuses on tactics you can apply to improve the visibility of your product listing. For example, in the festive season, you have to make sure that you have done everything for higher sales, use FBA or SFP instead of FBM up till January. There is no problem with FBM but it could result in lower sales specifically during Q4.
Optimize your product listing
Q4 is the time when you and your team have to focus only on sales so make sure your Amazon product listings are fully optimized. During Q4 you will not get time for A/B testing so invest rest of the year in your learning. There are different priorities that you and your team will have to take care of. Make sure your team is focusing on customer orders, product reviews, seller feedback and the two most important areas such as sponsored ads and maintaining the Buy Box which can bring more sales. If you want to know more about split testing for Amazon, read more on our blog:
Make sure you have enough stock for Q4. Many Amazon sellers run out of stock during Q4 and because of that, they end up with lower sales. So, to avoid this you have to ensure that your inventory is available for shipment in Amazon by October. On the other hand, there are many sellers who end up with too much in stock because of the late arrival of inventory, and that also results in lower sales. It’s important for Amazon sellers to forecast their inventory in advance to ensure proper availability of stock. This is tough, especially if this is your first Q4 or if you have recently launched a new product. But the previous demand for category-based products, sales uplift, and your marketing initiatives are factors you can consider for older products.
Make a pricing strategy
Amazon product pricing can decide your success or failure in Q4 so make sure you have a clear pricing strategy to increase sales and not the stock for January. As an Amazon Seller if you don’t have a pricing strategy you will have to sit with overstocks in January when sales dramatically go down. Decide your timeline when you want to drop the price, for example, you can drop your price if a certain percentage of inventory not cleared. Now, you might be thinking, “why should I drop my price?” But is far better and more profitable than having too much inventory for January. Also, you have to incur those long-term storage fees or have your products removed, because of overstocks.
Promotions & Sponsored Ads
During Q4 as an Amazon seller, you can take advantage of ads because this is the time when you’re going to get more visibility compared to all year. So undoubtedly, you need to have a strategy for ad campaigns. Make sure that you don’t overspend on ads because anyhow organically you will get visibility but ad campaigns have the potential to reach more people. You also have to plan for products promotion in advance so that you can raise the prices when there is high demand but less supply. Make a Social Media Marketing strategy for product promotion and also make sure you start early to increase product sales rank to be competitive.
What if you run out of stock on a big day in Q4? Don’t worry we have a backup plan for you. If you are an Amazon seller and selling through FBA program for any missed shipment you can shift over to Merchant Fulfilled Network (MFN) where you can send in another shipment. This way you can take full advantage of Q4 sales. There is another program by Amazon that is Seller Fulfilled Prime, if you are eligible for this you can apply. Once you get the approval you can sell your lowest selling products through this program so that you and your team can become familiar with the requirements. Yes, it is a lot of work but to avoid any panic situation you have to do this. Even after doing all this work if any item gets completely out of stock, you can move on with a similar or equivalent product. To make the most profit, you do need to work hard and plan smartly.
As an Amazon Seller, the final four months will be so crucial for you and for survival you need to have a great strategy. But along with a good marketing plan, solid ad campaigns, optimized product listings, and a detailed forecast, you will have to be prepared for the unexpected. You can spend months planning for Q4 but once it pools in, there isn’t enough time to test and review the strategies. This is the time when you have to take action. Imagine yourself as driving a super-fast car during Q4 and get ready to shift gears anytime! Because if you can’t do all this work, your competitors will.
There is a lot of work, and there isn’t a whole lot of time, so how can you manage this? Here is the answer, on Fab On Go we have experienced and highly skilled amazon human resources who can enhance your brand presence and improve sales during the holiday season, alongside analytical feedback of your conversions.
Want to know more about our services? Just call us or email us for immediate assistance! Request a free consult this instant to avail of our consultation or subscribe to our mailing list to get instant updates for Amazon seller/vendor central-based tasks.
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Fabongo is a Vancouver, British Columbia based agency providing human resources to manage all things Amazon marketplace.